Know what actually moved your metrics
You launched a campaign, changed a price, rolled out a policy. Your KPI moved — but would it have moved anyway? We quantify the true effect of your intervention by comparing what happened with what would have happened without it.
What we do
Marketing & campaign lift
Measure the real incremental effect of a campaign, promotion, or rebrand on sales, sign-ups, or traffic — beyond before/after gut feel.
Pricing & product changes
Quantify how a price change, feature launch, or redesign truly affected your KPI, separated from seasonality and trend.
Policy & operations
Evaluate the impact of a new policy, regulation, or operational change on the metric you care about, with statistical confidence.
How we work together
Reach out
Tell us about your intervention and the KPI you want to understand through the contact form.
Discovery meeting
We meet to understand your context, the intervention, and the data you have.
Data review
We discuss your time series, the KPI to measure, and the control variables that explain its usual behavior.
Model & results
We build the counterfactual model and deliver a clear report: the estimated effect, its uncertainty, and what it means for you.
Ready to know the real effect?
Send us a message and we'll set up a meeting to look at your data together.
Book a discovery call