Know What Works. Invest in What Matters.
We measure the true effect of a campaign, price change, policy or any other change on whatever KPI you choose — revenue, sign-ups, app installs, traffic, churn. When the best available KPI is public search interest, we first rebuild a consistent daily Google Trends series, then measure the effect on it. And with Marketing Mix Modelling, we measure what each marketing channel drives and how to split your budget. Use one service, or combine them.
Three complementary services
Impact measurement
Measure the true effect of a campaign, price change, policy or any other change on any KPI — sales, sign-ups, traffic, or public search interest.
View serviceDaily search interest series
Get a daily Google Trends series that stays consistent over years, where every day is comparable to every other day — a reliable KPI when nothing else is available.
View serviceMarketing Mix Modelling
Measure the impact of each marketing channel and platform on your KPI, and optimize how your budget is split across them — with a model we keep refreshing and calibrating.
View serviceBetter together
Our services are designed to work together.
Search interest + impact measurement
No daily KPI for your campaign, sponsorship or event? We first rebuild a reliable daily search-interest series, then measure the effect of your intervention on it.
- 1Rebuild the daily series
- 2Measure the intervention's effect
- 3Deliver clear results
MMM + impact measurement
We measure the results of the incrementality tests that calibrate your Marketing Mix Model: the real lift of each test becomes the evidence used to validate and calibrate the model.
- 1Plan an incrementality test
- 2Measure the test's real lift
- 3Calibrate the MMM
What we do
Marketing & campaign lift
Measure the real incremental effect of a campaign, promotion, or rebrand on sales, sign-ups, or traffic — beyond before/after gut feel.
Pricing & product changes
Quantify how a price change, feature launch, or redesign truly affected your KPI, separated from seasonality and trend.
Policy & operations
Evaluate the impact of a new policy, regulation, or operational change on the metric you care about, with statistical confidence.
Brand & search interest data
Get one consistent daily Google Trends series over years — no jumps between windows — ready for reporting, or as the KPI to measure the effect of a campaign, sponsorship or policy.
Marketing mix & budget allocation
Measure how much each marketing channel and platform contributes to your KPI, and find how to split your budget across them — with a model we keep calibrating with incrementality tests.
How we work together
Reach out
Tell us through the contact form what you need: measuring the effect of an intervention, a long daily search-interest series, a Marketing Mix Model, or a combination.
Discovery meeting
We meet to understand your context, your goals, and the data you have or need.
Data review & collection
We review your KPI, control variables and, for MMM, your marketing data by channel — and, if needed, collect and rebuild a consistent daily search-interest series.
Delivery & results
We deliver your daily series, impact results and/or MMM results (channel contributions, ROI, budget allocation) with a clear report and its uncertainty.
Ready to know the real effect?
Send us a message and we'll set up a meeting to look at your data together.
Book a discovery call